Years ago the common term for promotional products was advertising specialties or ad specialties, but today you hear terms like swag, logo merchandise and branding. Regardless of what the promotional items are called, personalized and imprinted products have been for many years, and still are a great marketing tool to increase your company's exposure. In most cases, promotional products are more effective dollar for dollar than any other marketing campaign. Promotional gifts, personalized gifts and engraved awards and plaques can be a unique or creative way of spreading news about your business.
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